Format puts your
SEO-optimized content strategy
on autopilot.
Really.

“The best time to plant a tree was twenty years ago, the second best time is today.” - Chinese Proverb

1. SEO is a compounding channel (it builds on itself to deliver huge ROI), cost-effective, and the clearest path to organic growth.
2. Your content investment can pay dividends for years to come. Paid acquisition delivers diminishing returns.
3. We’ve seen 1,000% ROI 12 months out for some clients (FAR higher ROI than any other channel).
4. Growth yields higher returns: 5X greater return offered by high growth companies to shareholders (vs. medium growth)*
5. Growth predicts long-term success: 8X more likely to reach $1 billion in revenues with growth greater than 60% than those growing less than 20%
6. Growth matters more than margin or cost structure: 2X as much market-capitalization gain as margin improvements for companies with less than $4 billion in revenues

*Data from McKinsey & Company

We understand that you can be in a variety of places with your growth journey. That’s why we work in two different ways:

1. Full Service: If you are just getting started with your SEO and your growth journey, we can run the entire show, from strategy to implementation. We’ll make sure that you have the proper framework to succeed with this channel and others.
2. Team Support: If you have a team in place, or have started investing in this channel internally, Format will provide support with our tools, insights and content programs. Our team will augment what you are already doing well, and point out areas of improvement.

Format adapts our strategy to your business model, product and customer base. Our ultimate goal is to help you reach your KPI goals - and do so quickly and efficiently.

We don’t operate like other agencies. Our foundation is built on trust and the fact that we deliver results.

1. Our employees have worked at top brand forward companies like Airbnb, Tubi and Apple.
2. We’re very scientific about the programs we run. Format is focused on growth metrics and ROI first. Check out our case study on Airbnb to get an idea of how we set up growth programs.
3. We’re not a boilerplate content or SEO shop. We develop unique strategies, such as aggregating content to quickly spin up thousands of pages, to help SEO. Format will always tailor our strategy to your business model and product space.

Think of Format like “Content-as-a-Service” for your business. We provide professional services for any number of business sectors, from health and medicine to financial technology.

As paid acquisition channels become more and more saturated (and therefore increasingly costly and unreliable), organic traffic is becoming more important to companies looking to grow sustainably. Our content programs and SEO expertise will help your company be the top resource in your niche.

For a flat-fee, we provide a full SEO audit for you and your business — and for a monthly fee, we accelerate your SEO vital signals for search engines to near perfect SEO indicators within 90 days. We will provide expert driven content articles, refactor your blog, and go through our proprietary 33-point checklist to ensure that you are set up for long-term customer acquisition and success with SEO. A set-it-and-(almost)-forget-it content strategy.*

We see ourselves as a longterm partner for our clients in this area, and tailor our service to each specific business model and goal.

*We say set-it-and-(almost)-forget-it because we advise that each team have an internal resource to spend ~30 minutes/per article proofreading and publishing live to your customers and potential customers.

Format Agency will provide our proprietary 33-point checklist audit to give you a sense for how your content (from homepage to product pages to blog posts) will perform with various search engines.

After the initial SEO audit, Format’s content creation operates in a two tiered approach:

1. First three months: optimized site and blog delivered with 30 articles published and live
   1. Site optimization
   2. Blog setup
   3. Strategic build-out of 50-150 search terms (depending on industry/sector)
   4. 30 articles live based on the strategic search terms
   5. Backlink recommendations
   6. Proprietary checklist for optimization
   7. Centralized key metric visualization
   8. Bi-weekly check ins with updates and strategic suggestions
2. Following the initial three month period, we will continue to buiild on the initial successes we have seen and scale to reach performance marks that we lay out during our initial conversations.
3. Pricing upon request.

Audit:

The initial audit phase will take approximately 5-10 days. We will schedule an initial call to chat about your brand, what your customers and competitive set looks like, what particular keywords you would like to rank for, etc... We will then run through our SEO checklist to determine the status of your current SEO effort.

Format Program:

Once you have committed to our Content-as-a-Service program, we will determine which topics to write about based on keyword groupings and areas of opportunity we uncovered in the audit. From there we will generate content that will allow you to not only rank for these keywords, but be the source of truth in your niche for your current and potential customers. You can expect 30 high-quality articles published and live at the end of 90-days, and clear signal on where we can proceed with the SEO effort.

In the first 90 days:

After performing our initial audit, we will have a baseline understanding of your SEO efforts. You can expect us to make sure you are operating at peek efficiency when it comes to your SEO over the course of our program.

We will provide bi-weekly reports (and check-ins if desired) with ranking information, traffic, etc. compiled from various tracking tools. We will provide feedback on how things are going and where we think things could be.

We will also have a visualization tool that will allow you to see where you can improve in terms of your SEO set up. This “at a glance” tool will be great for you and your team to see how you are performing over all.

Beyond 90 days:

Search engine optimization and content creation strategies take time, but from the day of your initial audit to day 90 to day 145, you will start to see increased organic traffic that is searching for your keywords of interest.

You can request a consult directly through this site to get in touch with our team. If you have received a referral, please reach out directly. We only want to work with great partners, and we weigh client suggestions heavily.