Think of Format like “Content-as-a-Service” for your business. We provide professional services for any number of business sectors, from health and medicine to financial technology.
As paid acquisition channels become more and more saturated (and therefore increasingly costly and unreliable), organic traffic is becoming more important to companies looking to grow sustainably. Our content programs and SEO expertise will help your company be the top resource in your niche.
For a flat-fee, we provide a full SEO audit for you and your business — and for a monthly fee, we accelerate your SEO vital signals for search engines to near perfect SEO indicators within 90 days. We will provide expert driven content articles, refactor your blog, and go through our proprietary 33-point checklist to ensure that you are set up for long-term customer acquisition and success with SEO. A set-it-and-(almost)-forget-it content strategy.*
After the 90-day setup, you have the option for Format to provide ongoing articles (in sets of 10, 20, or 30) on a monthly basis for a monthly subscription.
*We say set-it-and-(almost)-forget-it because we advise that each team have an internal resource to spend ~30 minutes/per article proofreading and publishing live to your customers and potential customers.
Format Agency will provide our proprietary 33-point checklist audit to give you a sense for how your content (from homepage to product pages to blog posts) will perform with various search engines. This audit is include with our service free of charge.
After the initial SEO audit, Format’s content creation operates in a two tiered approach:
The initial audit phase will take approximately 10 days. We will schedule an initial call to chat about your brand, what your customers and competitive set looks like, what particular keywords you would like to rank for, etc... We will then run through our SEO checklist to determine the status of your current SEO effort.
Once you have committed to our Content-as-a-Service 90-day program, we will determine which topics to write about based on keyword groupings and areas of opportunity we uncovered in the audit. From there we will generate content articles that will allow you to not only rank for these keywords, but be the source of truth in your niche for your current and potential customers. You can expect 30 high-quality articles published and live at the end of the program.
In the first 90 days:
After performing our initial audit, we will have a baseline understanding of your SEO efforts. You can expect us to make sure you are operating at peek efficiency when it comes to your SEO over the course of our program.
We will provide bi-weekly reports (and check-ins if desired) with ranking information, traffic, etc. compiled from various tracking tools. We will provide feedback on how things are going and where we think things could be.
We will also have a visualization tool that will allow you to see where you can improve in terms of your SEO set up. This “at a glance” tool will be great for you and your team to see how you are performing over all.
Beyond 90 days:
Search engine optimization and content creation strategies take time, but from the day of your initial audit to day 90 to day 145, you will start to see increased organic traffic that is searching for your keywords of interest.
If you refer a new customer that uses our services, we will be able to provide you a discount on your rate going forward. We will determine this on a case by case basis.
We've packed a lot into this system, and we want to make sure that you are fully confident that you are receiving world class service. If at any time in the first 30 days you are unsatisfied, we insist that you get 100% of your money back.
It's simple: Join the program and try it for yourself. If the powerful audit, strategies, and content production doesn’t impress you, please email us at firstname.lastname@example.org. Share your concerns, and we will give you a full refund.
This guarantee lasts 30 days, which completely covers the audit, analysis and early content creation. That means you can try the program and then decide if it's right for you.