AuthorMichael S

How Businesses Can improve Their Content to Prepare For Google’s New Algorithms

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Every few months, Google implements broad core updates in order to improve search results and the overall experience of people who use the search engine. Some websites experience significant drops in their ranking after these updates. However, just because a website doesn’t rank as well after an update, doesn’t necessarily mean that it’s because the site violated guidelines and had algorithmic...

The Basics of SEO

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Everyone with an online presence has heard of SEO but many don’t truly understand what it means or how to achieve it. In this post, we’re going to cover the basics of SEO – what it is, and why it’s so important to your business. We’ll also offer easy tips to get you started in kicking off your SEO strategy.     What is SEO? SEO stands for search engine optimization. It’s the process of...

SEO: In house, Outsourced or Agency?

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The benefits of SEO are numerous and well documented.  From providing a better user experience and brand equity to sourcing high quality and high intent leads, SEO is one of the most powerful acquisition channels out there.  Because the channel is organic, and tends to compound in terms of its return on investment, SEO is the holy grail for many growth stage companies hoping to reach...

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