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AuthorMichael S

Activate New Users Like a Unicorn

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Drive your customers to the ‘Aha Moment’ like Slack, Clubhouse, Pinterest, Twitter, and More Everyone that works in Product Management has likely heard of the AARM rubric. It stands for acquisition, activation, retention, and monetization and is a great way to hone down a quick picture of your growth funnel. All of these points in a funnel factor prominently into a growth effort. But you can make...

Why Airbnb is Better at SEO Than You

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And how you can close the gap with your own SEO initiatives. During my time working on Airbnb Experiences, I focused on demand levers to maximize bookings. Because many of these experiences surround high-intent terms (i.e. Surfing) that lent themselves naturally to search, my mind went to SEO. I wanted to see how I could leverage SEO based on Airbnb’s existing tools to maximize our Experiences’...

Winners & Losers of COVID-19 Series: Winners – Private Markets

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As part of my “Winners & Losers of COVID-19” series, I wanted to dig into the private funding market. I used data from Crunchbase to get an understanding of how much funding has been raised during the last 7-8 months, and what “Organization Industries” (as Crunchbase puts it) are getting funded the most.  In short, what company categories are seeing an influx of capital (and in another...

Winners and Losers of COVID-19

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Despite economic activity seemingly slowing to a halt (gross domestic product shrank at an annual rate of 32.9% in the second quarter of 2020), there have been some serious winners (and losers) in the age of COVID, lockdown and work from home mandates.   Restaurants, retailers and commercial real estate have all suffered massive blows.  While e-commerce and certain technology...

Amazon’s Greed, The Rise of Shopify and The Future of E-commerce

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This article was originally posted on michaelsutyak.com As a follow up to my article on top Direct-to-Consumer companies, I wanted to briefly dig into the rise of DTC, how that has been spurred along by e-commerce platforms like Shopify, and how Amazon has pushed more products into the hands of Shopify. The initial DTC wave was ushered in by ease of distribution made possible by new online...

How DTC Brands Grow to $100+ Million Annual Revenue

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This article was originally posted on michaelsutyak.com. I wanted to analyze the biggest and brightest DTC (direct-to-consumer) brands to get a better understanding of how they got off the ground, sourced demand and grew into sustainable businesses. Those brands are: Stitch Fix, SmileDirectClub, 23andMe, Casper, AWAY, Touch of Modern, Dollar Shave Club, Bark Box, Everlane, Warby Parker, Bonobos...

How Businesses Can improve Their Content to Prepare For Google’s New Algorithms

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Every few months, Google implements broad core updates in order to improve search results and the overall experience of people who use the search engine. Some websites experience significant drops in their ranking after these updates. However, just because a website doesn’t rank as well after an update, doesn’t necessarily mean that it’s because the site violated guidelines and had algorithmic...

The Basics of SEO

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Everyone with an online presence has heard of SEO but many don’t truly understand what it means or how to achieve it. In this post, we’re going to cover the basics of SEO – what it is, and why it’s so important to your business. We’ll also offer easy tips to get you started in kicking off your SEO strategy.     What is SEO? SEO stands for search engine optimization. It’s the process of...

SEO: In house, Outsourced or Agency?

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The benefits of SEO are numerous and well documented.  From providing a better user experience and brand equity to sourcing high quality and high intent leads, SEO is one of the most powerful acquisition channels out there.  Because the channel is organic, and tends to compound in terms of its return on investment, SEO is the holy grail for many growth stage companies hoping to reach...

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