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Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

Why Airbnb is Better at SEO Than You


And how you can close the gap with your own SEO initiatives. During my time working on Airbnb Experiences, I focused on demand levers to maximize bookings. Because many of these experiences surround high-intent terms (i.e. Surfing) that lent themselves naturally to search, my mind went to SEO. I wanted to see how I could leverage SEO based on Airbnb’s existing tools to maximize our Experiences’...

How Businesses Can improve Their Content to Prepare For Google’s New Algorithms


Every few months, Google implements broad core updates in order to improve search results and the overall experience of people who use the search engine. Some websites experience significant drops in their ranking after these updates. However, just because a website doesn’t rank as well after an update, doesn’t necessarily mean that it’s because the site violated guidelines and had algorithmic...

The Basics of SEO


Everyone with an online presence has heard of SEO but many don’t truly understand what it means or how to achieve it. In this post, we’re going to cover the basics of SEO – what it is, and why it’s so important to your business. We’ll also offer easy tips to get you started in kicking off your SEO strategy.     What is SEO? SEO stands for search engine optimization. It’s the process of...

SEO: In house, Outsourced or Agency?


The benefits of SEO are numerous and well documented.  From providing a better user experience and brand equity to sourcing high quality and high intent leads, SEO is one of the most powerful acquisition channels out there.  Because the channel is organic, and tends to compound in terms of its return on investment, SEO is the holy grail for many growth stage companies hoping to reach...

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