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Amazon’s Greed, The Rise of Shopify and The Future of E-commerce


This article was originally posted on michaelsutyak.com As a follow up to my article on top Direct-to-Consumer companies, I wanted to briefly dig into the rise of DTC, how that has been spurred along by e-commerce platforms like Shopify, and how Amazon has pushed more products into the hands of Shopify. The initial DTC wave was ushered in by ease of distribution made possible by new online...

How DTC Brands Grow to $100+ Million Annual Revenue


This article was originally posted on michaelsutyak.com. I wanted to analyze the biggest and brightest DTC (direct-to-consumer) brands to get a better understanding of how they got off the ground, sourced demand and grew into sustainable businesses. Those brands are: Stitch Fix, SmileDirectClub, 23andMe, Casper, AWAY, Touch of Modern, Dollar Shave Club, Bark Box, Everlane, Warby Parker, Bonobos...

How Businesses Can improve Their Content to Prepare For Google’s New Algorithms


Every few months, Google implements broad core updates in order to improve search results and the overall experience of people who use the search engine. Some websites experience significant drops in their ranking after these updates. However, just because a website doesn’t rank as well after an update, doesn’t necessarily mean that it’s because the site violated guidelines and had algorithmic...

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